BANG. Une nouvelle tartinade de chocolat grand cru.
BANG. Un emballage à l’image de ses origines.
Mis au monde en 2022 par un fondateur originaire de Madagascar, Praline-toi est une marque de produits fins, développés à partir d’un minimum d’ingrédients qui sont sélectionnés avec soin. Le choix d’un chocolat grand cru provenant de ce pays était donc une évidence pour l'élaboration de cette première tartinade aux noisettes croquantes.
L’objectif était de créer une identité et un emballage basé sur les origines du fondateur. Pour y arriver, quoi de mieux que l’appropriation d’un animal cocasse, curieux et qui adore les noix, comme symbole identitaire. Les grands yeux fascinants du lémur nous ont tout de suite charmés et sa grande queue rayée allait nous permettre de créer un «storytelling» plutôt ludique. C’est sur cette lignée que nous avons utilisé l’oeil sur les couvercles, qui une fois entassée, deviennent drôlement intimidant et «tape à l’oeil». Pour ce qui est de la queue noire et blanche, nous avons vu l’opportunité de l’utiliser comme moyen de découvrir le produit, en lui faisant faire un 360 degrés autour du pot, en plus d’être utilitaire comme moyen de sceller le couvercle. L’image de marque s’en est d’ailleurs inspiré, avec une signature pouvant se courber et se tortiller comme bon lui semble, l’une des grandes particularités de cet animal emblématique.
Qu’on l’étende au couteau ou qu’on l’engloutisse à la cuillère, cette tartinade de 220g se veut d’être le premier produit d’une certaine et délicieuse série.
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BANG. A new grand cru chocolate spread.
BANG. A packaging that reflects its origins.
Praline-Toi is a brand of fine products developed from carefully selected ingredients created in 2022 by its founder from Madagascar. Selecting grand cru chocolate from this country was the obvious choice for the development of this very first crunchy hazelnut spread.
The goal was to create a branding and a packaging based on the founder's origins. This is when the idea sparked: how about channeling a funny, curious, and nut loving animal as the face of the brand identity? The lemur's large and fascinating eyes immediately charmed us. Its large striped tail generated so many ideas for us to create a playful storyline. It is based on this direction that we designed to have one eye on each lid which when side by side becomes awfully intimidating and provides a “flashy” lemur's stare. As for the black and white tail, we saw the opportunity to use it as a means to discover the product. It goes all away around the jar in addition to being used as a way of sealing the lid. One of the great particularities of this emblematic animal is that it can bend and squirm as it sees fit, just as the brand image and its signature that are inspired by it.
Whether we spread it with a knife or eat it directly with a spoon, this 220g spread is intended to be the first product of an excellent delicious series.
BANG. A packaging that reflects its origins.
Praline-Toi is a brand of fine products developed from carefully selected ingredients created in 2022 by its founder from Madagascar. Selecting grand cru chocolate from this country was the obvious choice for the development of this very first crunchy hazelnut spread.
The goal was to create a branding and a packaging based on the founder's origins. This is when the idea sparked: how about channeling a funny, curious, and nut loving animal as the face of the brand identity? The lemur's large and fascinating eyes immediately charmed us. Its large striped tail generated so many ideas for us to create a playful storyline. It is based on this direction that we designed to have one eye on each lid which when side by side becomes awfully intimidating and provides a “flashy” lemur's stare. As for the black and white tail, we saw the opportunity to use it as a means to discover the product. It goes all away around the jar in addition to being used as a way of sealing the lid. One of the great particularities of this emblematic animal is that it can bend and squirm as it sees fit, just as the brand image and its signature that are inspired by it.
Whether we spread it with a knife or eat it directly with a spoon, this 220g spread is intended to be the first product of an excellent delicious series.
Creative Direction Simon Laliberté
Design Simon Laliberté
Illustration Anne-Julie Dudemaine
Illustration Anne-Julie Dudemaine
Project Coordination Marion Saint-Sernin
Photo Direction Corinne Bachand & Simon Laliberté
Photos Luc Robitaille